The foundation of commerce success
In the 21st century there is no such thing as a pure commerce site
Even sites that don’t include blog posts, editorial or non-product content must rely on presentation and context to maximize conversions and average order value. And presentation – which is actually curation – which is, ultimately, content is what drives the consumer journey. When blog posts, forums, user reviews and editorial are folded in then it all comes together – traffic, conversions and order value. We worked with Bodybuilding.com to seamlessly integrate one of the largest fitness sites on the planet with their robust and extensive online store. This enables them to lead with content and finish with commerce. It’s a winning combination.