Posted by Peter Curran
As much as it would be great for site visitors to make logical decisions based on the experience designed for them, it seldom happens that way. Whether B2B or B2C, every visitor reacts differently. Meanwhile, behind the curtain, every company has its own idiosyncrasies. The old guard tells and retells its apocryphal stories, while the new guard promotes its radical hypotheses. This session discusses how to stop taking sides and begin your transformation into a data-driven organization. Learn which key performance indicators are worth following and which are a waste, and how you can use features unique to Oracle Commerce to support your data-driven vision.