Posted by Peter Curran
E-commerce site search plays a key role in converting e-commerce visitors into revenue generators. The ease and accuracy with which a site visitor can find what they search for is a critical factor in whether they convert to a sale or abandon their purchase mission. A frictionless retail experience is what customers are after, and nearly half of U.S. and European consumers surveyed say they would abandon a brand because of a poor customer experience. Knowing that getting these customers back is often unfruitful, e-commerce leaders are paying close attention to solving all of the issues around CX.
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